PROGRAM DEVELOPMENT: When NBC programmers wanted to develop a new, daytime show that would tap into the consumer audience and generate sales for ShopNBC, they turned to Diane Masciale to formulate the new program. Masciale developed the Shop & Style concept, developed the editorial content, selected talent and staff, coordinated set and graphic design and worked with the sales and IT departments to a create seamless, purchasing platform. Shop & Style quickly took hold and did better year-to-date than previous programming in the same time period and at the same time, racked up sales for ShopNBC. The programming concept built around a new NBC channel helped create a business model for programming centered on newly acquired network properties.