Diane Masciale Productions | Television Executive

At the Oscars with Diane Sawyer

SHOW & EVENT PROGRAMMING: When ABC News produced its live Oscar coverage for “Good Morning America”, it called on Diane Masciale to get the job done. For numerous Oscar seasons, Masciale executed the exclusive coverage live from Hollywood with anchors Diane Sawyer and Robin Roberts behind the scenes at the Academy Awards. These big budget, remote shows included complex, live broadcasts with elaborate set designs, big audiences and live music.

Food Network Superbowl Party

ONLINE CONTENT: Senior Executive Producer Diane Masciale was tapped to create, launch and run AOL’s news and entertainment web show, AOL Daybreak. Led by Ben Silverman’s multi-media company, Electus, Masciale teamed up with digital studio, Bright Red Pixels, to develop a signature show for the portal’s homepage. AOL Daybreak quickly became one of AOL’s most viewed web programs each week. A full social media campaign, including Facebook, Twitter, Tumblr and YouTube, complemented the daily web cast to build the brand.

Cirque du Soleil: Zarkana

DOCUMENTARIES: Veteran long form producer, Diane Masciale, chronicled the celebrated Cirque du Soleil’s debut show at the pre-eminent Radio City Music Hall in New York City for WNET. The program, Cirque du Soleil: The Surreal World of Zarkana, captured the exciting, behind the scenes action as the legendary circus troupe created one of its most elaborate extravaganzas to date. Masciale captured the highs and the lows as the show painstaking pushed to perfection for opening night on one of the biggest stages in the world.

Shop & Style

PROGRAM DEVELOPMENT: When NBC programmers wanted to develop a new, daytime show that would tap into the consumer audience and generate sales for ShopNBC, they turned to Diane Masciale to formulate the new program. Masciale developed the Shop & Style concept, developed the editorial content, selected talent and staff, coordinated set and graphic design and worked with the sales and IT departments to a create seamless, purchasing platform.

World’s Biggest Cruise Ship

BRANDED CONTENT CREATION: Executive Producer Diane Masciale worked closely with travel giant, Royal Caribbean International and its public relations partner, Weber Shandwick, to create branded live, television programming for the launch of the biggest cruise ship in the world, Oasis of the Seas. Masciale came up with a slate of exclusive programming featuring the fun and the groundbreaking aspects of the gigantic ship for a live broadcast out at sea for ABC’s Good Morning America.

Dateline Saturday Night

SHOW PACKAGING: To create a signature show open for its Saturday night crime hour, Dateline NBC tapped Diane Masciale to come up with the look. The high-powered show open with intensely, stylized graphics and original music was the perfect introduction to each week’s new crime drama. In addition, as Senior Broadcast Producer of Dateline NBC, Masciale oversaw many of the show’s award-winning featured programs including the saga of a ruthless, modern day killer named none other than Jesse James Hollywood.

Blown Away: Twisted Terror

SHOW PRODUCTION: Executive Producer Diane Masciale has a long history with overseeing news magazine content. 20/20 asked her to put her years of experience to work to when it decided to produce a one-hour program detailing the harrowing tale of a midwestern town’s encounter with one of the most powerful tornadoes on earth. As Executive Producer of the prime time hour with anchor Sam Champion, Masciale coordinated the highly produced, dramatic hour that told the story of several families who faced the massive EF5 twister as it tore through their town.

Assignment Afghanistan

NEWS COVERAGE: The special ABC News coverage of the intense Spring Offensive in the War in Afghanistan required a team of seasoned journalists. ABC News turned to The Diane’s: Diane Sawyer to report and anchor and Diane Masciale to Executive Produce in the field and live from the capital city. This complicated and dangerous assignment took The Diane’s half way around the world from New York to Afghanistan and back again. Covering the story took the team from the streets of Kabul to the presidential palace to the battlefront.