https://dianemascialeproductions.com Television Executive Tue, 20 Sep 2011 02:21:55 +0000 en-US hourly 1 https://dianemascialeproductions.com/lights-camera-action-good-morning-america-wakes-up-the-nation-from-oasis-of-seas/ Mon, 28 Mar 2011 23:01:39 +0000 http://dianemascialeproductions.com/?p=434 BRANDED CONTENT CREATION: Executive Producer Diane Masciale worked closely with travel giant, Royal Caribbean International and its public relations partner, Weber Shandwick, to create branded live, television programming for the launch of the biggest cruise ship in the world, Oasis of the Seas. Masciale came up with a slate of exclusive programming featuring the fun and the groundbreaking aspects of the gigantic ship for a live broadcast out at sea for ABC’s Good Morning America. The ship, as long as the Empire State Building is tall, posed complicated production problems that required innovative, technical equations and precision timing. Masciale, directing her editorial team at sea, commanded the operation to bring the ABC audience a first ever look at the sights and sounds of this 220,000-ton floating city.

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