ONLINE CONTENT: Senior Executive Producer Diane Masciale was tapped to create, launch and run AOL’s news and entertainment web show, AOL Daybreak. Led by Ben Silverman’s multi-media company, Electus, Masciale teamed up with digital studio, Bright Red Pixels, to develop a signature show for the portal’s homepage. AOL Daybreak quickly became one of AOL’s most viewed web programs each week. A full social media campaign, including Facebook, Twitter, Tumblr and YouTube, complemented the daily web cast to build the brand.

As a former executive level, network producer for NBC’s Today Show and ABC’s Good Morning America, Masciale put together a winning formula that helped drive new traffic to AOL’s homepage.